The technological advancement affected everything very rapidly, from education to confectionery and so on and forth. The automobile industry warmly welcomes the changes brought by information technology and the fruitful results that it has given. The internet and video games are gaining popularity day by day specially in the younger generation, with the advent of xbox, sega, facebook games and need for speed kind of terms the age bracket 18-35 if mostly found busy talking about these games and sharing it over the social network every day.
The age bracket of 18-35 in males and females is the target market for automobile industry and the most potential clients are gathered from this portion of the population. Therefore the automotive masterminds and critics did some thorough analysis and after thinking deeply they came to a conclusion that the internet gaming industry traffic can be better utilized and directed to become potential customers of automobiles. How? Well this is the most interesting part discussed and concluded by the experts. The automotive industry experts suggested that most of the computer games uses bikes, sports cars and latest cars in their themes and modeling therefore if these games should start portraying specific company models like Mazda Demio the audience will be aware of recent and updated cars as well as they will talk more about the automotive industry and car manufacturer rather than the game itself.
Mazda Demio 2006 Used as Model Car in Popular Games:
With this approach a number of well known companies started adding their cars in the popular games and models like Mazda Demio 2006 appeared in few popular games, which are hit by most of the youngsters and the interesting part is that they got a drastic change in their lead generation, branding awareness and hits on their official website. Some companies even recorded a particular model on social networks and the discussion about it after the launch of recent game, they were surprise to know that the impact was remarkable and they committed with the gaming industry to promote their future models just like they did experiment with Mazda Demio 2006 (http://www.sbtjapan.com/ks-mazda-demio-2006-for-sale) through this strategy in the future.
