Sales and marketing director of BMW , Ian Richardson, has been assured that when the BMW X7 hit the market “will be the category leader in engine efficiency,” according to the business daily on Tuesday FT. He also denied that the X7 may have problems to meet European pollution regulations. “With the latest technology you can build a great vehicle with a small CO2 footprint,” he said.
In the same vein, the company has argued that the production of the new model is “fully consistent with the SUSTAINABILITY”. Thus, from the German company say with great vehicles there is always speculation about his “gas guzzler” but that their vehicles “are efficient.” “Consumers get the car they demand a level of efficiency that seemed impossible a generation ago,” says Richardson.
According to the British newspaper says it is likely that the X7 has three rows of seats, measured more than five meters and weighing more than two tons. Meanwhile, the CEO of BMW, Norbert Reithofer, said that “there is no contradiction” between the green goals of the company and the SUV series. “The SUVs will not jeopardize our CO2 targets,” he said.
Similarly, in May told investors that customers worldwide have “very different” needs. “In the U.S., in particular, consumers have always order a model over the X5. We are responding to these desires,” he said.
In March this year, the German automaker announced the X7 SUV would be manufactured at the plant in Spartanburg (USA) and the investment of 1,000 million dollars (742 million euros at current exchange rates) by 2016 in expanding the productive capacity of the same